SimplyCook is a tech-enabled subscription e-commerce business shipping over 350,000 products a month to its customers all over the UK and is growing quickly. It's backed by leading investors Episode 1, Maxfield Capital, 500 startups and Octopus investments. They've raised £5m in Series A funding and were looking for a Chair with direct scale-up experience to help maximise ultimate enterprise value and provide strategic guidance.

In four weeks Nurole identified Kal Atwal. Kal has 16 years’ experience in financial services, including 13 years at ExCo level, after setting up and developing the comparison site brand comparethemarket.co, as Founder and Managing Director she helped create more than £1 billion shareholder value over five years. After that scale-up, Atwal was promoted to Group Director of Brand-Led Businesses, including four other trading firms across Europe.

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